Where are you going? How will you get there? What happens when something goes wrong? Are you prepared to deal with issues and obstructions that you incur as you move your business forward? MICAN can help you to craft the best strategy and define the tactics to get you to that strategic destination.

Strategy defines your long-term goals and how you’re planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization’s mission. Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way.

About 2,500 years ago, Chinese military strategist Sun Tzu wrote “The Art of War.” In it, he said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Tactics and strategy are not at odds with one another – they are on the same team. (And they have been for many centuries!) Here is how we define the tactical vs. the strategic:

  • Strategy defines your long-term goals and how you are planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization’s mission.
  • Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way. They involve best practices, specific plans, resources, etc. They are also called “initiatives.”

Here are a few examples of how strategy and tactics interact that will help you differentiate between the two terms:

  1. Strategy is based on extensive research, planning, and internal reflection
  2. Strategy and tactics work together, as means to an end
  3. Strategy and tactics always have to be in-line with one another
  4. The best strategy and tactics still will not cover everything

MICAN can help you to plan and research the best technological strategy for your needs. Then, we can help you to define the right tactics to get you to this strategic outcome. Give us a call to talk about your needs, we can help you succeed.